Nike has reportedly filed trademark applications that hint at the sportswear company venturing into virtual products. According to the trademark applications, Nike plans on selling digital sneakers, clothes and accessories that can be used in online virtual environments. So a total of seven trademark applications were submitted to the U.S. Patent and Trademark Office. These trademarks are for its digital products that will be available on Nike’s own digital retail store.
The trademark applications could also be a way for Nike to prevent knockoffs of its products in the digital world, Josh Gerben, a trademark attorney at Gerben Intellectual Property told the Wall Street Journal. Whether or not Nike goes through with offering digital sneakers or clothes is still not confirmed.
But the company does have plans of entering the metaverse world with its digital offerings and it’s already hiring virtual material designers who will work towards redefining the company’s digital world and “ushering us into the metaverse.” The fashion industry already runs on limited editions that only a few people can own which is basically the core of NFTs (non-fungible tokens).
The trademark applications could also be a way for Nike to prevent knockoffs of its products in the digital world, Josh Gerben, a trademark attorney at Gerben Intellectual Property told the Wall Street Journal. Whether or not Nike goes through with offering digital sneakers or clothes is still not confirmed.
But the company does have plans of entering the metaverse world with its digital offerings and it’s already hiring virtual material designers who will work towards redefining the company’s digital world and “ushering us into the metaverse.” The fashion industry already runs on limited editions that only a few people can own which is basically the core of NFTs (non-fungible tokens).
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